Study: Digital’s increasing influence on grocery is disrupting consumer path to purchase
Those who can adapt to bridge the digital divide and engage customers in store, online and via social channels stand to benefit from the growth in digital-hungry consumers.
Digital’s increasing influence on grocery is disrupting the consumer path to purchase, creating new opportunities for consumer products companies that can look beyond the in-store experience.
In fact, digital influence on in-store grocery sales grew from 33% to 51% during the year, according to a 2017 Grocery Digital Divide survey, produced by New York-based Deloitte.