Research shows surprising levels of awareness, interest in register receipt offers
A full 61% of shoppers said they would use back of receipt offers to plan their next trip to buy grocery items.
Over 70% of consumers are interested in receiving offers on the back of register receipts for products sold in grocery stores such as food, household and personal care products, according to research provided by IndoorMedia, a division of Register Tapes Unlimited, Houston, Texas.
Likewise, 95% save their register receipt and 87% are aware of the offers by local businesses that currently advertise on register receipts. A full 61% of shoppers said they would use back of receipt offers to plan their next trip to buy grocery items. Millennials were even more likely to indicate that they would use back of the receipt offers to plan their next trip to the grocery store.