Survey: How shoppers respond to packaging, labeling on crowded store shelves
The responses reveal the true importance of producing packaging and labeling techniques that are not just visually compelling, but also functionally optimized to deliver the information that consumers seek.
Brands, marketers and manufacturers constantly strive to understand consumer behavior— they struggle to measure and understand what matters to their prospective customers and what doesn’t.
A survey from Luminer, Lakewood, N.J., of 400 U.S. men and women, aged 18-65, uncovers the specific packaging and labeling features that most draw consumers’ attention to a product on the shelf.