Study: Brick-and-mortar grocery remains most used channel
According to the study, in 2017, 29% of shoppers ordered food online in the past three months compared to 23% in 2014 and 18% in 2012.
While online shopping in general is growing, it isn’t the main shopping channel for the majority of food shopping occasions, according to the Food Shopping in America 2017 report produced by The Hartman Group, Bellevue, Wash. That’s because among the 71% of consumers who haven’t placed an order online for grocery items in the past three months, almost half (48%) said the main reason was that they enjoy shopping in person more,
Online shopping for foods and beverages has been steadily growing since 2012. According to the study, in 2017, 29% of shoppers ordered food online in the past three months compared to 23% in 2014 and 18% in 2012.