Study: Data will take over restaurant industry in 2018
Findings, which range from menu trends to operational predictions, reflect the restaurant industry's continued dedication to finding new approaches to the ever-evolving circumstances.
While many shifts in the restaurant industry are slow to take hold, the use and availability of data is one trend that's quickly emerging, according to the 2018 Restaurant Trends Forecast, produced by Restaurant Business magazine, Chicago, and Technomic, Chicago. The study predicts that even more so, data will drive restaurants to achieve a level of personalization that sets brands apart.
"We expect data to impact every area of operations, from marketing messages personalized based on behavioral analytics to hyper-customized menu suggestions based on past purchases to sensors that track staff productivity," says Kelly Killian, director of the foodservice content group for Winsight, LLC, Chicago. "And, in the kitchen, smarter equipment will gather data to make for more efficient purchasing, production and more."