Jeni’s Splendid Ice Creams reveals new packaging design
The new designs showcase the flavor name—each of which has a unique, handwritten script in a nod to the original plastic pints—and descriptions on the front.
Jeni’s Splendid Ice Creams, Columbus, Ohio, introduced a bright, new and improved packaging design that features a larger logotype and shares the unique story behind each flavor right on the pint.
“As we have expanded our reach beyond scoop shops and onto grocery store shelves, we’ve come to realize we need to be ever bolder—to not just tout our flavor names and ingredients loud and proud, but the name of our company as well. The instant you see our pints through a freezer, you should know it was made by Jeni’s and a little bit about what’s inside because, let’s face it, what’s inside is still the most important thing,” says Jeni Britton Bauer, founder and CEO.