The company is moving commercial activities from Düsseldorf to the North Rhine-Westphalia (NRW) area and closing its Gütersloh plant.
FrieslandCampina, The Netherlands, announced a comprehensive reorientation in the German market, moving commercial activities from Düsseldorf to the North Rhine-Westphalia (NRW) area and closing its Gütersloh plant. These efforts are projected to restore profitability within three years.
“The German market for dairy products is fragmented and characterized by fierce competition due to overcapacities,” says Jan Kruise, managing director of FrieslandCampina Germany. “We are convinced we will be able to master these challenges by focusing on our strong brands and through strictly consumer-oriented management of our product portfolio. We are the only company with a substantial presence in all dairy categories and channels, and we will benefit from this competitive advantage by proving ourselves a preferred partner in the market in accordance with our strategy. In order to achieve our ambitious goals, we will invest in our business, and we will not shy away from difficult decisions that will open up the path to a successful future for the long term. We are here to stay.”