Deloitte: The drive toward consumer products company differentiation in 2018
Companies in the consumer products industry are developing newer and bolder strategies to execute traditional levers against a backdrop of a more stable U.S. and worldwide economy.
The ability of companies in the consumer products industry to quickly adapt, innovate and differentiate themselves in the marketplace is often essential to success and driving brand growth.
According to Deloitte Insights’ “United States Economic Forecast,” the U.S. economy is likely to continue to grow at a moderate 2-2.5% rate in 2018. A key source of strength is consumers, who have benefitted from strong labor, rising incomes, record low unemployment and low inflation. Households are enjoying growing wealth, and consumer confidence remains elevated despite uncertainty in the political and economic policymaking areas.