Unilever, Englewood Cliffs, N.J., expanded its MAGNUM Ice Cream ice cream brand to include MAGNUM Tubs, a new concept that takes the signature MAGNUM chocolate and silky ice cream from the classic MAGNUM Ice Cream bar and reimagines it in a scoopable format.
The sides of the MAGNUM tub are encased in a shell of chocolate. Consumers squeeze the sides of the tub to crack the chocolate shell, and then break into the top thick chocolate layer for a mixture of rich chocolate shards and silky ice cream in every spoonful.