This test details consumer-buying habits by categories at more than one chain store selling groceries.
Grocery categories such as dessert toppings and refrigerated ethnic foods were some of the leading products that lure customers to separate stores, according to a report released by a team of business school researchers led by Washington University, St. Louis, Mo.
In the first test of detailed consumer-buying habits by categories at more than one chain store selling groceries, this study, “Polygamous Store Loyalties: An Empirical Investigation,” found that shoppers weren’t monogamist or bigamist, but rather polygamist in their choice of outlets.