The refined look stays true to SeaPak’s classic image, marrying the brand’s iconic equities with that of the attributes in communicating its real food ingredients.
SeaPak Shrimp & Seafood Co., a St. Simons Island, Ga.-based division of Rich Products Corp., revealed a packaging design on its portfolio of 30-plus products.
SeaPak hired Voicebox, San Francisco, to redesign its logo to better align the brand with its message of allowing busy families to “chillax” and escape the stress of meal time with nutritious, easy-to-prepare seafood.