Food manufacturers and brand owners are reinventing the frozen food category with a host of healthy and innovative meals that compare with the best fresh food offerings.
While sales of many traditional frozen foods remain challenged, new premium offerings are popping up on freezer shelves nationwide, including gourmet entrées, restaurant-at-home dishes and a diversity of better-for-you options. Many of today’s restaurant-savvy consumers enjoy these types of meals, but do not have the combination of skill and time to duplicate them at home. They can now do so thanks to innovative food processors often using creative packaging approaches.