Ben & Jerry’s, Burlington, Vt., created Moo-phoria, a new line of light ice cream sourced from organic milk and cream for the base mix.
“Ben & Jerry’s tries to offer a little bit of something for everyone,” says Dena Wimette, senior innovation manager. “We’re excited to have an incredible new option for our fans who say they can’t be trusted with a pint of Ben & Jerry’s in their freezers.”