Study reveals 80% of shoppers prefer their local store vs online alternative
According to the survey, two-thirds (64%) of independent shoppers are very/extremely satisfied with their local supermarket.
The National Grocers Association (NGA), Arlington, Va., released findings from the third annual National Grocery Shoppers Survey, conducted by Nielsen, New York. This year’s survey reflects consumer attitudes and behaviors from both The Harris Poll consumer panel and Nielsen’s panel-based Independent Grocer Shopping database, a new subset of the Nielsen Homescan panel, making this what is said to be the largest and most developed view into today’s independent grocery shopper.
According to the survey, two-thirds (64%) of independent shoppers are very/extremely satisfied with their local supermarket. In fact, over 80% of shoppers prefer their local store to an online alternative. Additionally, independent grocers are strongly associated with friendly employees, quality meats and produce and easy-to-navigate layout.