Farm Fresh will act as the exclusive sales and marketing agent for Cal-Ore and will service the United States with one-stop shopping solutions.
Farm Fresh Direct, Monte Vista, Colo., and Cal-Ore Produce, Tulelake, Calif., are joining forces to increase their organic and conventional programs. Farm Fresh will act as the exclusive sales and marketing agent for Cal-Ore and will service the United States with one-stop shopping solutions.
“We have had a strong business relationship with Cal-Ore, but we’re formalizing that partnership with [them] joining our grower-owned organization,” says Jamey Higham, president and CEO of Farm Fresh Direct. “Cal-Ore has a rich history in the potato business and have always been recognized for their quality, attention to the environment and their commitment to growing conventional and organic potatoes. Their core values and customer focus make them a perfect addition to the Farm Fresh Direct family of farms, and we are excited to have them join our organization.”