Survey reveals consumers’ preferences for grocery store of the future
The study revealed several common preferences among consumers, including the desire for increased convenience and more options for refrigerated and frozen foods.
Phononic, Durham, N.C., released the findings of a study discussing consumers’ grocery shopping preferences. Phononic surveyed 1,100 adults across the United States to understand the current retail landscape and the services shoppers would like grocery stores to offer in the future. Half of survey respondents say that grocery stores haven’t yet figured out how to use technology like other retailers have.
“As e-commerce innovation continues to disrupt brick-and-mortar retail in response to consumers’ desire for more a convenient and personalized shopping experience, traditional retailers are adapting to stay relevant,” says Tony Atti, founder and CEO. “Refrigerators and freezers have long been warehoused in the back of the store, but cooling innovation will realize distributed solutions that feature healthier food options at checkout, more efficient store layouts and additional impulse purchases. By embracing new technology, retailers will improve consumers’ shopping experiences, and ultimately survive – and thrive – in this increasingly competitive landscape.”