The findings reveals that 85% of respondents state they trust private brand products at least as much as national brands.
Daymon, a Stamford, Conn.-based subsidiary of Advantage Solutions, released its first-ever Private Brand Intelligence Report, which provides a “State of the Industry” analysis on how private brands stack up against national brands based on proprietary survey data, category research from Daymon analysts and insights from experts under the Daymon umbrella.
With 81% of shoppers now buying private brand products on every or almost every shopping trip, the report outlines what led to this moment and what is expected to come in the year ahead.