Kidfresh, New York, launched new gluten-free White Mac 'n Cheese, available for purchase in the spring, followed by a series of certified-organic items, including Wagon Wheels Mac 'n Cheese, launching in the summer.
"We're so excited to introduce these new products," says Matt Cohen, founder. "Kidfresh moms have asked us about gluten-free options, and we've worked hard to develop the best-tasting White Mac 'n Cheese out there. Getting into organic is also strategic for Kidfresh, broadening our appeal towards Millennials that are more focused on organic ingredients."