Survey shows consumer demand for freshness leads to wider adoption of HPP
According to the study, 78% of retailers have a favorable view of HPP.
As demand for fresh food grows, more retailers are stocking their shelves with foods and beverages that have been high-pressure processed (HPP) to help ensure food safety, food quality and eliminate food waste, according to a new survey released by Universal Pure, Villa Rica, Ga.
In fact, a whopping 85% of retailers say they’re affected by the fresh food demand, and 78% say they’re favoring companies that produce fresh product options. Demand is so high that more than 60% of retailers say they’re stocking more refrigerated and fresh products, while 48% say they’re expanding their refrigerated section.