Research reveals nearly one in three consumers willing to eat lab-grown meat
The survey findings show that American respondents (40%) were more likely to eat cultured meat than those in the UK (18%).
Almost a third of consumers say they would be happy to eat so-called “cultured meat,” with vegans being the group most likely to do so, according to new research.
Specialist PR agency Ingredient Communications, UK, commissioned Surveygoo, UK, to conduct an online survey of 1,000 consumers in the UK and United States. Respondents were told that cultured meat was real meat grown from cells in a laboratory and not sourced from animals. They were then asked if they would be willing to eat this type of meat if available to buy in shops and restaurants. In total, 29% said they would, 38% said they wouldn’t and the remaining 33% said they didn’t know.