Several chains have displayed international influence with the presence of not only brick-and-mortar stores in several nations, but also through international marketing efforts.
The General Data Protection Regulation (GDPR) continues to be an important topic of conversation for U.S. companies. Since its inception, the GDPR has raised a number of questions as to whether businesses are properly prepared to comply.
The GDPR was adopted on April 27, 2016 and allotted a 2-year post-adoption grace period for businesses to strategize and implement their compliant approach. With only three months left, it has been reported that an estimated 61% of U.S. businesses are not ready for the regulation, and that only 67% of European-based businesses have begun moving into the implementation phase of their GDPR compliance program, according to a study produced by TrustArc, San Francisco. The potential fines have many concerned about compliance as the May 25 date of enforcement approaches, but businesses struggle with fully understanding the regulation, thus failing to launch a comprehensive plan.