The landscape of retail has changed dramatically in the last 15 years, where added services such as deliveries are no longer a differentiator, but a prerequisite. We now live in a world where individuals have the ability to access data about one’s products and store before even stepping inside.
The landscape has also shifted dramatically as far as priorities. Platforms such third-party demand generators and social media are receiving more attention than ever before. That’s why it’s important for a retailer to keep up with the conversation, and most importantly, be aware of what’s going on in the market.