It’s no surprise that today’s shoppers are expanding their digital experiences into the grocery sector. What was unexpected though was its rapid acceptance, growth and explosion of service companies. That’s why retailers and manufacturers are now facing major re-alignment strategy projects for their supply chains.
In fact, Nielsen, New York, projects that by 2025, 20% of the grocery shopping will be exclusively online, which equates to more than $100 billion in annual consumer sales. This means that approximately 3,900 grocery stores will be dedicated to supplying online grocery demands just in the United States. But, how does this impact the supply chains of retailers and manufacturers?