Report reveals key indicators for predicting future store performance
IRI offers a 3-part, insights-based strategy for CPG manufacturers and retailers to develop marketing strategies that drive sustained marketplace growth.
Food and consumer packaged goods (CPG) retailers and manufacturers are constantly searching for new ways to achieve growth in a rapidly evolving shopping landscape. The best way to anticipate and adapt is to use today’s shopper behavior to predict tomorrow’s sales performance, according to a new report published by IRI, Chicago.
“Today’s customer journeys are fragmented across digital and physical touchpoints, making it difficult for CPG companies and retailers to understand how to influence purchase decisions,” says Fernando Salido, executive vice president of IRI shopper analytics. “Fortunately, just as technology has enabled new shopping experiences, it has also enabled new analytical opportunities for marketers and retailers. Data can be one of the most effective tools to drive growth, as long as the right data are used in the right way.”