SPINS will now be able to add FoodFacts' data dictionary, algorithms for coding complex intolerances and robust product health scoring, as well as its consumer profiles, recommendation engines and patents into its portfolio.
SPINS, a Chicago-based provider of retail consumer insights, analytics and consulting for the natural, organic and specialty products industries, acquired FoodFacts Inc., an Edison, N.J.-based consumer awareness platform for transparency into nutrition data, ingredients, allergens and sensitivities. The acquisition provides SPINS with an unprecedented level of attribution of CPG products, FoodFacts' proprietary product health rating system and consumer-facing iOS application, in addition to its sophisticated API and SDK toolkit.
SPINS will now be able to add FoodFacts' data dictionary, algorithms for coding complex intolerances and robust product health scoring, as well as its consumer profiles, recommendation engines and patents into its portfolio. These benefits will accelerate SPINS' mission of increasing the presence and accessibility of better-for-consumer products in North America, arming its retailer and brand clients with a more in-depth view into their products and the activation tools to equip consumers with an unparalleled understanding of how products may impact their wellbeing.