Study: Non-fat ice cream, frozen entrees fuel center store growth
Specific cross-category consumer preferences like "heart healthy," "low fat," "trans-fat avoiders" and "GMO avoiders" are fueling the growth of some of the fastest growing product sub-categories.
Catalina, St. Petersburg, Fla., released new shopper research showing the center store remains a vital driver of trips and volume for grocery retailers, with more than 99% of all shoppers purchasing from the center store in 2017.
The new report, "The Center Store Revolution: Innovation Drives Trips and Category Growth," identifies the biggest sub-category gainers and losers in the center store, and shows that specific cross-category consumer preferences like "heart healthy," "low fat," "trans-fat avoiders" and "GMO avoiders" are fueling the growth of some of the fastest growing product sub-categories.