Survey reveals British workers would take pay cut to help company achieve social progress
The statistics show purpose-led company staff are more positive, more engaged and have greater career confidence.
New research reveals that more than a quarter of managers (27%) in British companies would likely accept a salary cut to work for a company that has a clear purpose beyond profit.
The survey, conducted by YouGov, Redwood City, Calif., and commissioned by Danone UK, London, highlights the importance of having a defined company purpose that marries commercial success with social progress. In fact, a third of the respondents (32%) would actually consider leaving their job if a greater purpose was unclear, while more than half (53%) would if their company’s values and purpose didn’t align with their own.