Deadpool, DEVOUR develop line of frozen sandwiches
The Kraft Heinz Co., Pittsburgh, Pa., partnered with Deadpool 2 to introduce a line of sandwiches under the DEVOUR brand.
The campaign includes custom-designed DEVOUR packaging featuring Deadpool, and showcasing the premium cuts of tender meats mixed with soon-to-be melted gooey cheeses loaded atop toasted, golden-brown bread.