Maple Leaf Foods revamps brand with new logo, packaging, ingredients lists
All products will contain no artificial preservatives, flavors, colors or sweeteners, as well as legible, pronounceable ingredients.
Maple Leaf Foods, Canada, launched sweeping changes to the Maple Leaf brand, including a comprehensive revamp of the entire portfolio, so that all products are made with Maple Leaf's premium meat and real, simple or natural ingredients. All products will contain no artificial preservatives, flavors, colors or sweeteners, as well as legible, pronounceable ingredients.
"Consumer expectations are changing, and we are rising to the challenge," says Michael McCain, president and CEO. "Protein is foundational to healthy bodies, and Maple Leaf will stand for delicious food made of real, simple or natural ingredients that parents can feel good about feeding their families. We have committed ourselves to a radical new food manifesto, which reflects this revolution and defines the standards this brand will live by."