Sabra Dipping Co., Richmond, Va., introduced a new limited-edition flavor available now through October—Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika.
"Everything starts in the kitchen at Sabra, and this incredible variety is no exception," says Ryan Saghir, digital marketing director. "But, now more than ever, this recipe was also influenced by insights derived from social media. We relied heavily on influencer input and the conversations food enthusiasts are having online to inspire this delicious limited-edition variety. We are thrilled to bring a plant-based hummus with the delicious flavors of BBQ to the table and look forward to hearing feedback both online and offline."