Supply chain survey reveals contrasting digital transformation strategies for retailers, manufacturers
The survey found that both retailers (57%) and manufacturers (50%) include real-time product visibility as a top driver of investment.
A survey of supply chain executives reveals that trying to keep up with customer expectations is driving retailer investment, while agility and innovation are driving manufacturers’ investment in their supply chains.
The 2018 Digital Supply Chain Executive Survey conducted by Incisiv, West New York, N.J., for JDA Software, Inc., Scottsdale, Ariz., and KPMG LLP, the Netherlands, found that more than half identified the need for real-time product visibility as the leading driver in digital supply chain investment.