Survey: Organics, natural, sustainability grow as priorities among U.S. consumers
“Food values” continue their growth as a factor in consumers’ decision-making, with organics increasingly popular in purchasing choices.
More than one in three U.S. consumers are following a specific diet or eating pattern, and are increasingly averse to carbohydrates and sugar, according to the “13th Annual Food and Health Survey,” released by the International Food Information Council (IFIC) Foundation, Washington, D.C.
Given a list of diets to choose from or the option to write in a response, 36% of Americans reported following a specific eating pattern or diet within the past year, about 2.5 times the number (14%) from 2017 when it was an open-ended question.