Survey signals new wave of organic consumers on the horizon
Millennials are big buyers of organic, and that becoming a parent only deepens the strong affinity for organic shared by this powerful generation.
Twenty-five percent of the Millennials in America are parents, and in the next 10-15 years, 80% of Millennials will be moms and dads. What this means for the organic market could be transformative.
That’s because a new survey released by the Organic Trade Association (OTA), Washington, D.C., on the organic attitude of U.S. families shows that Millennials are big buyers of organic, and that becoming a parent only deepens the strong affinity for organic shared by this powerful generation.