Study reveals where in the store consumers are shopping and what they’re buying
Over the past 10 years, the growth in internet shopping for healthy and natural products has primarily been driven by Millennials.
New research conducted by New Hope Network, Boulder, Colo., in partnership with NMI, Pleasant Grove, Utah, sheds light on the changing face of retail, key consumer targets and the best channel strategies to reach these shoppers.
“There is a big group of Millennials who are spending less; they are not spending the high dollar amounts yet," says Maryellen Molyneaux, NMI managing partner. "They are different in income and stage of life, and it affects what they do and spend their money on. The older Millennials will spend on family-type categories or stress needs. A lot of things are happening; you have to know who your consumer is.”