Kroger, Home Chef merge to accelerate availability of meal kits
Home Chef's offerings complement Kroger's Prep+Pared offering, which is currently available in more than 525 stores.
The Kroger Co., Cincinnati, and Home Chef, a Chicago-based meal kit delivery service, announced a merger agreement that will significantly accelerate availability of meal kits.
"Customers want convenience, simplicity and a personalized food experience. Bringing Home Chef's innovative and exciting products and services to Kroger's customers will help make meal planning even easier and mealtime more delicious," says Yael Cosset, Kroger's chief digital officer. "This merger will introduce Kroger's 60 million shoppers to Home Chef, enhance our ship-to-home and subscription capabilities and contribute to Restock Kroger."