Target, Museum of Ice Cream opens hyper-sensory ice cream experience
The initiative re-envisions the grocery store, enabling a hyper-sensory experience.
Museum of Ice Cream (MOIC), New York, partnered with Target Corp., Minneapolis, to launch its latest concept, The Pint Shop, situated in New York’s Meatpacking District.
The initiative re-envisions the grocery store, enabling a hyper-sensory experience, where visitors can explore life-size pint installations, browse aisles dedicated to the Museum of Ice Cream’s debut ice cream flavors and indulge in a reservation-only, one-of-a-kind tasting experience, where participants will learn about the making of ice cream through all five senses.