Bright Foods, Los Angeles, debuted new chilled whole food bars, what are said to be the first of its kind to combine organic vegetables, fruits, nuts and superfoods into a refrigerated snack.
“I tried countless snacks and food hacks over the years that promised to nourish and keep me going throughout the day. But, juices gave a big energy spike, followed by a quick crash. Bars were chock-full of sugar or highly processed. And, eating whole fruits and vegetables just wasn’t practical – sticky hands and leftover peels made it too hard when running from meeting to meeting,” says Brenden Schaefer, founder and CEO. “So, I decided to create the kind of snack I’d always wanted – something that makes it easy to get all the benefits of whole vegetables and fruits, doesn’t require me to scrutinize the label, and most importantly, tastes great.”