Given the scale of the food waste problem, Tyson Innovation Lab sought partnerships with like-minded food companies.
Tyson Innovation Lab, Tyson Foods’ team tasked with bringing new consumer products to market in just six months, launched its first brand, called ¡Yappah!on the Indiegogo crowd-funding platform in May followed by a 90-day pilot at one Chicago-based supermarket in July. The brand name is inspired by a tradition in the South American Andes called “yapa,” which refers to the little something extra a merchant gives to a valued customer so that nothing gets wasted.
“The ¡Yappah! brand mission is unique, important and far-reaching,” says Rizal Hamdallah, head of Tyson Innovation Lab. “The brand was created to inspire people and partners to rethink their relationship to food and how it impacts society. Through this launch, we intend to address global food challenges such as food waste.”