Thanks to improved technology and innovation that simply wasn’t around 20 years ago, frozen products no longer need to be the unhealthy choices they once were.
Frozen foods is the hot place to be right now, with sales spiking after several years. As a player in the frozen pizza space since 2013, it’s wonderful to see this category shift, and we believe it’s due in large part to the innovation and influence of better-for-you brands entering the marketplace.
Thanks to improved technology and innovation that simply wasn’t around 20 years ago, frozen products no longer need to be the unhealthy choices they once were. Companies have an opportunity to deliver all the nutritional benefits of fresh food with the convenience of a frozen product, and by doing so, meet the wants and priorities of today’s savvy consumers.