MyWebGrocer, Content Analytics partner to improve product discovery, content accuracy
With the Content Analytics’ platform, brands are empowered to quickly change and update key consumer purchase consideration features, such as nutritional information and product size labeling.
MyWebGrocer (MWG), Winooski, Vt., partnered with Content Analytics, San Francisco, to provide a one-stop location to update and propagate product information across MWG’s retailer e-commerce properties.
Content Analytics’ platform allows brands to manage and update products via an intuitive web portal, including a key feedback loop function called Compare with Live. This feature instantly shows products on varied e-commerce sites that don’t line up with current product information and allows brands to update and push changes across the web with a single click.