Shopper intelligence study explores competing supermarkets, demographic shopper groups
The study also shows that name brand products provided a significant competitive advantage for incumbent grocers.
The opening of new U.S. stores by Lidl, Arlington, Va., was less disruptive to competing supermarkets than some grocers had originally feared, according to a study released by Catalina, St. Petersburg, Fla.
Catalina shopper intelligence shows that nearby incumbent supermarkets lost close to 7% of overall sales during the first month of a Lidl store opening, but the impact on those same stores declined rapidly, falling to less than 2% of store sales by the fourth month.