The craft meats concept attracts investor interest in line with favorable demand trends.
The protein industry is experiencing extra "bite," as the concept of "craft meats" takes hold, according to the Consumer & Retail Insider, an industry report released by Brown Gibbons Lang & Co. (BGL), Chicago.
Macro trends of population growth and rising disposable income have contributed to an increase in meat consumption. Rising demand, coupled with healthy living trends and a craving for all things natural and organic, are refining palates for artisan meats. As quality, authenticity and transparency gain increasing appeal among today's discriminating consumers, changing food preferences are taking niche protein markets mainstream.