Unlike robots, consumers have feelings. And, their mood for the day can dictate how much or how little they indulge.
New research from Foodmix Marketing Communications, Elmhurst, Ill., revealed that even America’s healthiest eaters cave into indulgences based on their emotional states. In fact, 40% of U.S. food brand lovers who rated their daily diet as extremely healthy agreed with the statement, “When I’m feeling down, I eat something indulgent to make me feel better.”