Kellogg Co., Battle Creek, Mich., expanded its Eggo brand to include Eggo Thick & Fluffy Belgium-Style Waffles, featuring a warm, crispy outside and a fluffy inside.
"The new, fun flavor upgrades to our beloved Eggo Thick & Fluffy Waffles will provide the ultimate deliciously indulgent experience for waffle lovers nationwide. They are the fluffiest waffles that are just too good not to share, and we're excited for you to see TV and digital advertising that demonstrates just how irresistible the new and improved waffle flavors are," says Dick Podiak, vice president, marketing and innovation of frozen foods for Kellogg.