Study: Consumers seek fresher food from casual dining chains
Consumers want chains to serve healthier, fresher and more interesting fare.
Diners who have visited a casual dining chain in the last 6 months would be likelier to return if the chains served fresher food, according to the 2018 Food Service Industry Report from TrendSource, San Diego, Calif.
The report, which considers consumers' perceptions, practices, priorities and pain points in the casual dining industry, focuses on the Top 20 chains in the United States.