Study: Generation Z set to impact future of food & beverage
With parents on the lookout, America’s youngest consumers are increasingly growing health-conscious themselves.
Millennials have had their time in the spotlight. Now, companies are looking to the next generation to see how they will impact the future of the food and drink industry. Generation Z, also known as the iGeneration, aged 11-22, carry the potential to re-set expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen, according to the latest research from Mintel, Chicago.
Regardless of age, sugar is at the top of parents’ watchlists when it comes to what their kids eat and drink. In fact, 60% of parents with kids aged 12-17 and 55% of parents with kids aged 18 and over in the household report saying “no” to their kids’ food and drink choices based on sugar content. But, while sugar is a key concern for parents, just 11% of U.S. food and drink launches aimed at children (ages 5-12) from June 2017-May 2018 had low, no or reduced sugar claims, according to Mintel Global New Products Database (GNPD).