Research reveals branded desserts win with Gen Zs, Millennials
Gen Z and Millennial consumers rank dessert as a top consideration when deciding where to go for food.
The Hershey Co.’s foodservice team conducted custom research through The Center for Generational Kinetics, Austin, Texas, to understand perceptions, influence and loyalty of branded products with Millennial and Gen Z decision-makers in foodservice operations.
Gen Z and Millennial consumers rank dessert as a top consideration when deciding where to go for food. Highlights from the research include: