Garden Lites unveils fresh new look, new product line
The packaging change also helps highlight the company’s dedication to clean and simple, gluten-free, non-GMO, nut-free and kosher ingredients.
Garden Lites, Rahway, N.J., unveiled a major brand refresh to prominently feature its new sub-brand name “Veggies Made Great” on the packaging and boldly highlight “veggies as the #1 ingredient.”
“At Garden Lites, we are passionate about our brand purpose—make surprisingly delicious veggie-rich foods, so people can incorporate more veggies into their diet. This is a great way to strengthen our message,” says Andy Reichgut, executive vice president.