Study underscores why online grocery is the supermarket’s business to lose
Grocery shoppers that use online services most actively increased their weekly online spending as a percent of total weekly grocery spending from 28% in 2017 to 46% in 2018.
Online grocery spending has reached 5.5% of total grocery spending in the United States, according to a new study by Brick Meets Click, Barrington, Ill. Most of this growth is driven by existing online grocery shoppers placing larger orders. Supermarkets are in a strong position to serve this demand, but Amazon, Seattle, Wash., is challenging supermarkets by linking its grocery services to Prime discounts and investing in Whole Foods to improve credibility with perishables.
Grocery shoppers that use online services most actively increased their weekly online spending as a percent of total weekly grocery spending from 28% in 2017 to 46% in 2018.