Study: Consumers consider range of attributes when purchasing meat
Meat purchasing preferences vary based upon a range of demographics.
When making fresh meat purchases, consumers seek the mainstays, including quality, type, price and flavor, other factors such as wellness and production practices, health, animal welfare, origin/locally sourced and organic are becoming increasingly important, according to a report published by Category Partners (CP), Idaho Falls, Idaho.
CP surveyed 1,000 consumers, ages 21-65, of varying races, household sizes and incomes across the United States.